Americans are paying closer attention to the promises companies make, and whether they follow through. People are asking more of the brands they buy from and the businesses that operate in their communities. They want to know: Are you here for the long haul, or just for the photo op?
For Philip Morris International’s U.S. businesses, our answer is clear: Far more than a slogan or PR move, our “Invested in America” campaign is a commitment and reflection of what we’re building nationwide — and what we believe corporate responsibility should look like in 2025 and beyond.
We’re investing in U.S. manufacturing, with $800 million announced in projects to create and expand modern, high-tech facilities in Colorado and Kentucky. These sites aren’t just about production capacity; they’re about long-term economic impact, from creating high-quality jobs to supporting local suppliers and skilled trades.
We’re also working to advance public health by responsibly marketing FDA-authorized smoke-free alternatives for legal-age adults who smoke. This is about meeting America’s 30 million legal-age smokers where they are and offering better options grounded in science.
Our commitment to America also extends to being part of the communities we serve. Since 2022, PMI U.S. and our employees have supported 300 nonprofits in 35 states, donating $25 million to causes such as disaster recovery, workforce training and veterans housing.
This work doesn’t always make headlines. But it makes a difference.
I’ve seen it firsthand, traveling across the country with our team, listening to veterans, small-business owners, and nonprofit leaders who are working daily to improve the places they call home. What they care about isn’t marketing. It’s action. And results.
People have every reason to be skeptical. Trust in institutions, from Big Business to the media, is low. That means companies must earn trust not just with mission statements but also by being part of communities, collaborating with nonprofit leaders who are doing great work, and demonstrating a longer-term commitment and measurable results.
This moment demands a new standard of corporate leadership — one grounded in presence, not promises. Vague pledges about social effect tucked away on a website are meaningless. People want to know: Who’s hiring locally? Who’s helping our community flourish? Who’s showing support when disaster strikes? And whom can we count on today and tomorrow?
That’s the standard we should all be seeking.
Our “Invested in America” campaign signals our efforts and intentions, but the real work happens off camera — on factory floors, in community centers, and in the partnerships we build.
Our work has just begun. Being invested in America means constantly finding new ways to create value for the people and places that make this country strong. It means listening more than talking, doing more than promising, and staying focused on real, enduring progress.
This campaign reflects a belief that drives us: Businesses thrive when the communities around them do, too.
