J.M. Smuker’s “Munchie Mobile” — parked outside cannabis dispensaries to attract consumers to its sweet and salty snacks — is an unscrupulous cause marketing strategy. These last-ditch efforts by companies to gain markets by aligning with other products and claiming the message will not influence youths to favor the products are disingenuous. The headline used […]
Author Archives: Stephen F. Gambescia
Stephen F. Gambescia is professor of health services administration at Drexel University in Philadelphia. He is also author of the book “Every Child, No Matter How Many, Is Special.” He wrote this for InsideSources.com.
